Instagram is one of the most popular social media platforms in the world and it is an essential part of a hotel’s branding strategy. If your hotel is not currently on Instagram, it should be!
Besides having beautiful photography, hashtags can be an important part of your hotels’s Instagram social media campaigns.
But what are the best hashtags for your hotel?
Below I have provided an exhaustive list of the best and most popular hotel related hashtags you can use. I do not recommend that you use all of them at once, but rather pick and choose which ones are right for your hotel and the image you are posting. You can also use this list to find a number of hashtag ideas and inspiration. Personalize them and make them your own.
Happy hashtagging!
Hotel Hashtags
The hotel hashtags listed below are great starting points into the world of hotel hashtags and your hotel hashtag campaigns. They are broad hotel focused keywords that are popular on Instagram.
Check them out!
#hotel
#hotels
#besthotel
#besthotels
#luxuryhotel
#boutiquehotel
#hoteldeals
#hotelier
#hotelierlife
#hotelroom
#hotelrooms
#hotelarts
#hotellife
#hotelfun
#hotelpromo
#hotelparty
#hotelstay
#hotelviews
#hotelstyle
#hotelking
#hoteldesign
#hotelphotography
Hotel Amenities Hashtags
Hotels are more than just collections of rooms for occupancy. Hotels are also comprised of amenities like restaurants, spas, pools, and event spaces which can be significant selling points for a hotel and even make up a considerable portion of a hotel’s revenue. Bottom line: they should not be neglected!
#hotelgym
#hotelpool
#pool
#hotelyoga
#hotelspa
#spa
#hotelcafe
#hotelfood
Hotel Spa
#spa
#dayspa
#beautytreatments
#bodytreatments
#beautylife
Hotel Restaurant Hashtags
#restaurant
#restaurants
#restaurantsofinsta
#restaurantwithaview
#cuisine
#gastronomy
#bistro
#appetizer
#restaurantweek
Branded Hotel Hashtags
I would say that branded hashtags are among the most important types of hashtags you should have, as visitors will most likely be using these as well and associate them with your account.
Branded hotel hashtags can either be simply your hotel name (e.g. #HotelHilton and #HotelCostes) or you can come up with a unique hotel brand hashtag (e.g. #SPGLife from Starwood Hotels and #FeelWelcome from Accor Hotels)
Luxury Hotel Hashtags
If, and only if, your hotel is in the luxury category should you take a look at using luxury hotel related hashtags. You should never sell yourself as something you are not and should be keenly aware of your category and price point. Below are some popular luxury hashtags currently trending on Instagram.
#luxurytravel
#luxuryhotels
#luxuryvilla
#luxuryresort
Travel Hashtags
Another good idea is to also incorporate travel related hashtags that are not hotel specific to your account. Never forget that hotels are part of a larger travel ecosystem!
#travel
#traveltuesday
#vacation
#holiday
#traveling
#traveler
#tourist
#tourism
#trip
#explore
#adventure
#wanderlust
#instatravel
General Instagram Hashtags
You can also capitalize on popular Instagram hashtags to get some traction for your account. They are not specifically related to travel or hotels but can still help you get views and likes.
#photooftheday
#picoftheday
#instagood
#instamood
#instadaily
#travelgram
#bestoftheday
#igdaily
Bonus Hashtag Ideas:
You can also incorporate hashtags from local visitor information centers or travel bureaus that promote your local region into your hotel hashtag strategy. Examples of this are hashtags like #VisitMexico or #PureMichigan, as well as other regional, city, or country bureaus.
According to Little Hotelier, using these types of hashtags can help to connect you with travelers who are in that region, as well as other local businesses in travel and hospitality.
More Articles You Might Like:
- The Best Instagram Travel Hashtags
- How To Create Your Instagram Aesthetic
- How To Edit Your Photos Like An Instagram Pro
- My Favorite Travel Apps And Resources
Sources:
The Best Travel Hashtags for Hotels